Пособие может быть использовано для работы с аспирантами и студентами I–II курсов экономического факультета и факультета международного бизнеса, выборочно на отделении «Регионоведение» исторического факультета в рамках курса «Практика устной речи» и других факультетах в группах с углубленным изучением английского языка, а также на IV курсе факультетов иностранных языков в рамках курса «Межкультурная коммуникация в
сфере делового общения».
3
4
WARM – UP
READING
Discuss the following questions:
1. <...> What do you think of when you see the term ‘marketing’? <...> Can you list the various steps or actions that are involved in
the marketing process? (Think of all the steps that must take place to
get goods and services to the customer.)
3. <...> Marketing includes all activities that bring the buyer of a
product and the seller of that product together. <...> Working with a partner,
list those activities that a manufacturer must perform in order to:
Notes: The texts with asterisks (*) can be either given for scanning and doing the corresponding quiz or altogether missed out if
Text 4 is taken up for reading for detailed information.
1. produce a product that the public will want to buy;
2. give the public access to the product;
3. motivate the public to buy the product. <...> Then share this
information with the whole class.
4. <...> T E X T 1*
VOCABULARY
Below is a list of terms that you will find in Text 1. <...> NOUNS
marketing
objective
customer
the four P's
option
competitor
price leader
wholesaler
retailer
channel of distribution
promotion
VERBS
satisfy
achieve
ensure
charge
price
establish
ADJECTIVES
complex
vital
average
personal
major
OTHERS
popularly
generally
The Four P's
Buying, selling, market research, transportation, storage, advertising – these are all part of the complex area of business known as marketing. <...> In simple terms, marketing means the movement of goods and
services from manufacturer to customer in order to satisfy the customer
and to achieve the company's objectives. <...> Marketing can be divided into four main elements that are popularly known as the four P's:
* product * price <...>