The World of Business (190,00 руб.)

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UDK 802.0(07) BBК 81.2 Англ: 65.9(2)30 Published by the decision of the Editorial Review Board of the Kazan National Research Technological University Reviewers: Ph. D. in Philology L. G. Dunyasheva General Manager “Pulsar Venture” LTD P. V. Korolyev Khafizova L. Y. The world of business : tutorial / L. Y. Khafizova; The Ministry of Education and Science of the Russian Federation, Kazan National Research Technological University. – 2nd edition, enlarged. – Kazan : KNRTU Press, 2018. – 156 p. ISBN 978-5-7882-2435-0 The purpose of this publication is to acquaint readers with the main and most relevant concepts of the business world in English. It consists of 10 Units, which contain the basic theoretical material on the most pressing issues of a business nature and a complex of assignments for translation and work with terminology, both for individual and group work. This training manual is intended for all students who receive additional qualification "Interpreter in the field of professional communication", as well as to develop skills of writing and speaking in Business English in groups of undergraduates and graduate students. The manual is prepared at the Department of Foreign Languages in Professional Communication. UDK 802.0(07) BBК 81.2 Англ: 65.9(2)30 ISBN 978-5-7882-2435-0 © Khafizova L. Y., 2018 © Kazan National Research Technological University, 2018 2

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CONTENTS: Introduction…………………………………………………………. 4 UNIT 1. BUSINESS ORGANIZATION………………………..…… 6 UNIT 2. MANAGEMENT …………….………................................. 15 UNIT 3. ORGANIZATION STRUCTURE ………………………… 27 UNIT 4. MARKETING …….……………………………………...... 35 UNIT 5. MONEY AND CURRENCY………………………………. 47 UNIT 6. BANKS AND BANKING …...…………………………….. 56 UNIT 7. STOCKS AND SHARES ………………………………….. 67 UNIT 8. INFLATION …………………….…………………………. 77 UNIT 9. GLOBALIZATION ………………………………………... UNIT 10. INNOVATION AND INVETION………………………... Supplement …..…………………………………………………… 83 93 References…………………………………………………………... 101 155 3

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