СОДЕРЖАНИЕ
МАШИНОСТРОЕНИЕ, МАТЕРИАЛОВЕДЕНИЕ И ТЕХНОЛОГИИ ПОЛИГРАФИИ
А.И. Винокур, А.В. Чуркин, Е.А. Фоменко, А.А. Колодочкин
ИССЛЕДОВАНИЕ ЭФФЕКТА СИМУЛЬТАННОГО КОНТРАСТА ДЛЯ ЕГО УЧЕТА
В СИСТЕМАХ МАШИННОГО ЗРЕНИЯ ...................................................................................... 3
О.А. Винокурова, А.В. Копырина
БЛОК АВТОМАТИЗИРОВАННОЙ ОЦЕНКИ ЭКСПЛУАТАЦИОННЫХ ПОКАЗАТЕЛЕЙ
ОБОРУДОВАНИЯ В ПРОЦЕССЕ ВЫПОЛНЕНИЯ ПОЛИГРАФИЧЕСКОГО ЗАКАЗА ....................... 9
Ф.А. Доронин, В.П. Столяров, А.Г. Евдокимов, Г.О. Рытиков, В.Г. Назаров
ПЕРСПЕКТИВЫ ПРИМЕНЕНИЯ ПОВЕРХНОСТНОГО ОКСИФТОРИРОВАНИЯ
ДЛЯ УЛУЧШЕНИЯ КАЧЕСТВА КАРТРИДЖЕЙ СТРУЙНОГО ПРИНТЕРА .................................... 23
У.Ж. Ешбаева, А.А. Джалилов, А.С. Рафиков
АКРИЛОВАЯ ЭМУЛЬСИЯ — ПРОКЛЕЙКА КОМПОЗИЦИОННОЙ БУМАГИ
НА ОСНОВЕ ХЛОПКОВОЙ ЦЕЛЛЮЛОЗЫ И СИНТЕТИЧЕСКИХ ВОЛОКОН ............................... 30
Н.Ф. Ефремов, А.Н. Утехин, А.В. Канаичева, П.П. Сюрсина
ЭКСТРУЗИОННАЯ УСТАНОВКА: ВЛИЯНИЕ ВЫСОТЫ ЛИНИИ КРИСТАЛЛИЗАЦИИ
НА ФИЗИЧЕСКУЮ МОДИФИКАЦИЮ РУКАВНЫХ ПЛЕНОК ПОЛИЭТИЛЕНА
ВЫСОКОГО ДАВЛЕНИЯ ....................................................................................................... 37
А.П. Кондратов, Б.М. Королев, О.М. Бочарова
ЭЛЕКТРИЧЕСКИЕ ХАРАКТЕРИСТИКИ И УСТОЙЧИВОСТЬ К ПОВРЕЖДЕНИЮ АНТЕНН
RFID-МЕТОК ДЛЯ ДЕТАЛЕЙ МАШИН И РОБОТОТЕХНИКИ, ИЗГОТОВЛЕННЫХ
СПОСОБОМ ТРАФАРЕТНОЙ ПЕЧАТИ .................................................................................... 51
М.В. Коновалова, А.П. Кондратов, О.Л. Митрякова
ВЫБОР ТЕХНИЧЕСКИХ СРЕДСТВ ДЛЯ МАРКИРОВКИ ПОЛИМЕРНОЙ УПАКОВКИ
ШРИФТОМ БРАЙЛЯ ............................................................................................................ 60
ПРОБЛЕМЫ ЭКОНОМИКИ МЕДИАБИЗНЕСА
В.А. Бирюков
МЕТОДИКА ОЦЕНКИ КОНКУРЕНТНОГО ПОТЕНЦИАЛА СРЕДСТВ
МАССОВОЙ ИНФОРМАЦИИ ................................................................................................ 70
М.В. Ливсон
ПРОДВИЖЕНИЕ ТЕЛЕКАНАЛА НА ОСНОВЕ ИНСТРУМЕНТАРИЯ
СОБЫТИЙНОГО МАРКЕТИНГА ............................................................................................. 80
Стр.106
СОДЕРЖАНИЕ
107
Г.Н. Степанова, В.А. Бирюков, А.С. Филонова
РАЗРАБОТКА СТРАТЕГИИ БРЕНД-МЕНЕДЖМЕНТА В УСЛОВИЯХ
НОВОЙ ЭКОНОМИКИ XXI ВЕКА ............................................................................................ 90
П.Н. Шаронин
РАЗРАБОТКА КОНЦЕПТУАЛЬНОЙ МОДЕЛИ ПОВЫШЕНИЯ ЭФФЕКТИВНОСТИ
ПРЕДПРИНИМАТЕЛЬСКИХ СТРУКТУР МЕДИАИНДУСТРИИ ................................................... 98
СОДЕРЖАНИЕ ....................................................................................................................106
CONTENT ...........................................................................................................................108
Приложения .......................................................................................................................111
Стр.107
C O N T E N T
ENGINEERING, MATERIAL SCIENCE AND PRINTING TECHNOLOGIES
A.I. Vinokur, A.V. Churkin, E.A. Fomenko, A.A. Kolodochkin
STUDY OF THE EFFECT OF SIMULTANEOUS CONTRAST FOR ITS ACCOUNTING
IN MACHINE VISION SYSTEMS ................................................................................................. 3
The paper considers the effect of the visual differences of the same objects on a different background.
The authors studied the influence of various parameters of the image objects on their perception by a
person. .An application has been developed that allows to automate the process of the experiment on the
study of the effect of the simultaneous contrast and to obtain its results in numerical form.
Keywords: balanced contrast, lightness, machine vision, visual difference.
O.A. Vinokurova, A.V. Kopyrina
BLOCK OF THE AUTOMATED ASSESSMENT OF OPERATIONAL INDICATORS
OF THE EQUIPMENT IN THE COURSE OF PERFORMANCE OF THE PRINTING ORDER .................... 9
In this work the technique for evaluating operational performance indicators is considered using the
example of modern bookbinding and finishing equipment. Classification of typical equipment failures of
this type is proposed. The impact of the applied mathematical models of equipment failure and recovery
processes on the result of performance calculation is estimated.
The general and modular structure of the block of the automated estimation of operational indicators
of use of the equipment is developed.
Keywords: bookbinding equipment, refusals, recovery, operational characteristic, reliability,
averaged time estimates, stationary random process, nonstationary random process, Markov model,
availability coefficient, downtime coefficient, reliability coefficient.
F.A. Doronin, V.P. Stolyarov, A.G. Evdokimov, G.O. Rytikov, V.G. Nazarov
PROSPECTS OF APPLICATION OF SURFACE OXYFLUORIDATION TO IMPROVE
THE QUALITY OF INKJET PRINTER CARTRIDGES ...................................................................... 23
The prospect of using surface treatment with a gas mixture of fluorine and oxygen (oxyfluorination)
of polymer parts of inkjet printer cartridges is considered. By the example of polyethylene, polypropylene
and polyethylene terephthalate it is shown that such treatment leads to an improvement in the wettability of
a polymer with water and an increase in surface energy. This effect can play a positive role both in the
technology of manufacturing cartridges for inkjet printers by increasing the reliability and tightness of the
bonding site, and in improving their performance, associated primarily with the performance of the inkjet
printer.
Keywords: cartridge, oxyfluorination, polymer, inkjet printing, wetting.
E.P. Cherkasov, A.P. Kondratov, U.J. Eshbaeva, A.A. Djalilov, A.S. Rafikov
ACRYLIC EMULSION — GLUING OF THE COMPOSITE PAPERS ON BASE
OF THE COTTON CELLULOSE AND SYNTETIC FILAMENTS ........................................................ 30
To give the paper necessary mechanical toughness applied as polymeric smearing material acrylic
emulsion. It’s using brings to increasing of mechanical toughness that is indicative of formation new
intermolecular hydrogen relationships. For the purpose of clarification of the mechanism of interaction of
synthetic polymers with fibrous components of paper and determination of structure of the received
composition IK-spectroscopic and X-ray diffraction researches are conducted.
Keywords: rosin, an acrylic emulsion, the polymeric gluing substances, cotton cellulose, synthetic
polymers.
Стр.108
CONTENT
109
N.F. Efremov, A.N. Utekhin, V.A. Kаnаiceva, P.Р. Sursina
EXTRUSION MACHINES: INFLUENCE OF THE HEIGHT OF THE LINE
OF CRYSTALLIZATION ON THE PHYSICAL MODIFICATION OF THE BLOWN FILM
OF HIGH DENSITY POLYETHYLENE .......................................................................................... 37
It was found that for extrusion plants with a diameter of the outlet slit of the annular head of 30 mm
and a width of 1 mm with a multiplicity of longitudinal drawing Kg = 7.2 at the height of the crystallization line
of 25 cm there is a significant change in the shape of the sleeve.
It is shown that in the region below this boundary, the increase of the height of the crystallization line
leads to the orientation of polymer chains on amorphous sites, an increase in the content of large and
medium-sized crystals, a significant reduction in the number of small crystals, which reduces the thickness
of high-pressure polyethylene (HDPE) films, increasing their strength.
The increase of the height of the crystallization line of more than 25 cm, despite the increase of the
degree of longitudinal drawing, causes a decrease of the strength of the films, which can be explained by
a decrease in the content of large and medium-sized crystals, as well as a significant increase in the
number of small crystals.
Keywords: extrusion machines, line of crystallization, film of HDPE, sleeve blowing, durability, the
degree of crystallinity.
A.P. Kondratov, B.M. Korolev, O.M. Bocharova
ELECTRICAL CHARACTERISTICS AND RESISTANCE TO DAMAGE
OF ANTENNAS OF RFID-TAGS FOR MACHINE PARTS AND ROBOTICS,
MANUFACTURED BY SCREEN PRINTING ................................................................................. 51
By means of screen printing with the use of electrically conductive paints containing dispersions of
silver and graphite, laboratory samples of antennas of RFID-tags on substrates of polyethylene
terephthalate and polypropylene films with modified surface were made.
Experimentally determined I-V characteristics, electrical conductivity and the dependence of the
resistance of the footprint of the antenna from the frequency of the alternating current in the range
of 10–150 kHz.
The method of estimation and quantification of stability of laboratory samples of RFID-tags and
RFID-tags of “Avery Dennison” (USA) to mechanical damage and deformation of antennas is offered.
Keywords: diagnostics of machines, marking, antennas of RFID-tags, press, silver dispersion,
conductivity, printed electronics.
M.V. Konovalova, A.P. Kondratov, O.L. Mitryakova
THE CHOICE OF TECHNICAL MEANS FOR MARKING THE PLASTIC PACKAGING IN BRAILLE ........ 60
The generalized analysis of theoretical and experimental data about the known technical means and methods
of protection of goods against counterfeiting by relief labeling of packaging using Braille is given. A
specific example of the calculation and comparison of fixed and variable costs for the labeling of plastic
packaging ways: screen printing, 3D printing and laser thermal modification.
Keywords: screen printing, inkjet printing, sterilization, embossing, thermomodification, tactile
marking, relief-point symbol, fixed and variable costs of the enterprise.
ISSUES OF ECONOMICS OF MEDIABUSINESS
YV.A. Biryukov
TECHNIQUE OF ASSESSMENT OF COMPETITIVE CAPACITY OF MASS MEDIA ............................. 70
The author’s technique of assessment of competitive capacity of the mass media (MM) on the basis
of calculation of integrated indicators is presented in article. The characteristic of the key aspects of
activity of the modern media organization influencing the level of her competitive potential is provided.
Practical recommendations about increase in competitiveness of mass media on the basis of assessment
of their potential are developed.
Keywords: technique, assessment, competitiveness, competitive potential, mass media,
recommendation, key indicator.
M.V. Livson
PROMOTION OF THE CHANNEL ON THE BASIS OF EVENT MARKETING TOOLS ......................... 80
The topic of the article is relevant, as it discusses issues related to the possibility of using innovative
tools to keep the attention of the media audience, on the example of television. The paper presents an
analysis of the features of the use of event marketing for the promotion of television content and proved
its feasibility to attract the viewer’s attention to television content, and as a consequence, increase the
profitability of TV channels.
Стр.109
110
CONTENT
Keywords: content, audience, tools, profitability, television, promotion, event marketing, advertising,
ATL marketing, BTL marketing.
G.N. Stepanova, V.A. Biryukov, A.S. Filonova
DEVELOPMENT OF STRATEGY OF A BRAND MANAGEMENT IN THE CONDITIONS
OF NEW ECONOMY OF THE 21ST CENTURY ............................................................................ 90
Article is devoted to development of strategy of a brand management in the conditions of postindustrial
economy of 21 centuries. Features of branding, advertising, communications in the conditions
of a virtualization of production and consumption are described. Lines of the transindustries defining
rules of conducting media industry in modern conditions are revealed. Special attention is paid to ways of
information transfer by the modern media companies.
Keywords: branding, advertising, marketing, brand management, virtualization, media industry,
organization, media company.
P.N. Sharonin
DEVELOPMENT OF A CONCEPTUAL MODEL TO IMPROVE THE EFFICIENCY
OF BUSINESS STRUCTURES OF THE MEDIA INDUSTRY ........................................................... 98
The article reveals the distinctive features of the Russian media industry market, which make it
necessary to form a new approach to improve the efficiency of business structures of the media industry.
And as a result, an author’s model for managing the effectiveness of business structures of the media
industry based on an integration strategy has been developed.
Keywords: model, efficiency, media industry, entrepreneurial structures, integration interaction.
Стр.110