Журнал Сибирского федерального университета. Гуманитарные науки. Journal of Siberian Federal University, Humanities& Social Sciences №12 2012

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Журнал Сибирского федерального университета Journal of Siberian Federal University Гуманитарные науки Humanities & Social Sciences Редакционный совет академик РАН Е.А.Ваганов академик РАН И.И.Гительзон академик РАН А.Г.Дегерменджи академик РАН В.Ф.Шабанов чл.-к. РАН, д-р физ.-мат. наук В.Л.Миронов чл.-к. РАН, д-р техн. наук Г.Л.Пашков чл.-к. РАН, д-р физ.-мат. наук В.В.Шайдуров член-корр. РАН, д-р физ.-мат. наук В.В. Зуев Editorial Advisory Board Chairman: Eugene A. Vaganov Members: Josef J. Gitelzon Vasily F. Shabanov Andrey G. Degermendzhy Valery L. Mironov Gennady L. Pashkov Vladimir V. Shaidurov Vladimir V. Zuev Editorial Board: Editor-in-Chief: Mikhail I. Gladyshev Founding Editor: Vladimir I. Kolmakov Managing Editor: Olga F. Alexandrova Executive Editor for Humanities & Social Sciences: Natalia P. Koptseva CONTENTS / СОДЕРЖАНИЕ Stephen A. Beebe The Importance of Communication Skill Instruction and Research in a Changing Society – 1717 – Sergey G. Korkonosenko Deontology of Journalism as a Field of Moral Choice for a Professional – 1723 – Viacheslav B. Kashkin Telementation vs. Interaction: Which Model Suits Human Communication Best? – 1733 – David C. Williams, Marilyn J. Young and Michael K. Launer A Methodology for Analyzing Political Speech: Western Approaches to Rhetorical Theory – 1744 – Lyudmila V. Kulikova Technologisation of Discourse Practices: Globality Versus Cultural Specificity – 1753 – Heidemarie Salevsky Cross-Cultural Communication as a Mirror of Civilization (German Translations of Russian Literature as a Case in Point) – 1762 – Olga A. Leontovich Understanding as the Beginning of Agreement: Linguistic Aspects of Intercultural Family Communication – 1772 – Компьютерная верстка Е.В. Гревцовой Подписано в печать 23.11.2012 г. Формат 84x108/16. Усл. печ. л. 11,0. Уч.-изд. л. 10,5. Бумага тип. Печать офсетная. Тираж 1000 экз. Заказ 10926. Отпечатано в ПЦ БИК. 660041 Красноярск, пр. Свободный, 82а. 2012 5 (12)

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Consulting Editors for Humanities & Social Sciences: Gershon M. Breslavs Sergey V. Deviatkin Sergey A. Drobyshevsky Sergey M. Geraschenko Oleg M. Gotlib Boris I. Khasan Igor E. Kim Natalia V. Kovtun Aleksandr A. Kronik Pavel V. Mandryka Boris V. Markov Valentin G. Nemirovsky Daniel V. Pivovarov Andrey V. Smirnov Viktor I. Suslov Evgeniya V. Zander Igor S. Pyzhev Vladimir I. Suprun Liudmila V. Kulikova Olga G. Smolyaninova Nicolai N. Petro Dr. Suneel Kumar Francisco R. Cuenca Communication as a Teaching/Learning Strategy in Bilingual Education – 1781 – Vladimir I. Zhelvis Rudeness as a System of Strategies and an Object of Classification – 1790 – Elena N. Klemenova The Sense as the Dominant Generating Speech Communication – 1798 – Yana V. Popova Taboo Breaking as a Current Tendency of Discursive Interpretation of Taboo Speech Meanings – 1806 – Natalia K. Dmitrieva Academic Mobility as a Prerequisite of Cross-Cultural Communication and Professional Competency Development – 1814 – Свидетельство о регистрации СМИ ПИ № ФС77-28-723 от 29.06.2007 г. Серия включена в «Перечень ведущих рецензируемых научных журналов и изданий, в которых должны быть опубликованы основные научные результаты диссертации на соискание ученой степени доктора и кандидата наук» (редакция 2010 г.) Irina N. Rozina and Nadezda S. Zhukova Discussion Forum as the Central Element of the Online Seminar: Content-Analysis of Posts by German Students – 1823 – Nikolay D. Golev and Olga E. Yakovleva Manipulative Strategies and Tactics of Mass Media Communication (on the example of œThe Name of RussiaB television project) – 1834 – Evgenya B. Bukharova Evaluation of Strategic Influence of Socio-Economic Development Asymmetry on Entrepreneurship Environment in the Region – 1843 –

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Journal of Siberian Federal University. Humanities & Social Sciences 12 (2012 5) 1717-1722 ~ ~ ~ УДК 808.5: 378.016 The Importance of Communication Skill Instruction and Research in a Changing Society Stephen A. Beebe* San Marcos, Texas State University The Department of Communication Studies Centennial Hall, Room 205, 601 University Drive, San Marcos, TX 78666 1 Received 04.12.2012, received in revised form 11.12.2012, accepted 24.12.2012 The purpose of this paper is to describe the importance of communication skill development as central to the communication discipline. In addition, additional theory and research is needed to support prescriptions for enhanced communication effectiveness. The paper presents arguments suggesting that improving human communication skills should be a critical element in communication curricula. Specifi cally, the paper reviews the importance of communication skill development in the past, the centrality of skill development in contemporary communication curricula and makes a case that communication skill and theory and research about communication skills are needed in the future. Keywords: communication, skills, communication discipline, instruction, curriculum, competencies Introduction The development of communication skills has been a prime objective of communication research and pedagogy for centuries. Humans have been and continue to be interested in how to communicate effectively, appropriately and ethically. Contemporary books how to enhance communication skills that prescribe (e.g. The 5 Love Languages: the Secret to Love that Lasts, Chapman, 1992; How to Win Friends and Infl uence People, Carnegie, 1936) continue to appear on bestseller book lists. Ancient Greek and Roman philosopher/rhetoricians suggested that the study and practice of rhetoric should emerge from philosophy, the search for truth, and human virtues of goodness and ethical thought and action. Anchoring the rhetorical process in * Corresponding author E-mail address: sb03@txstate.edu 1 © Siberian Federal University. All rights reserved # 1717 # philosophy was, in part, a reaction to sophists who emphasized more behavioral elements of rhetoric rather than perspectives. Today communication instruction de-emphasizes the philosophical underpinnings of communication in favor of behavioral and affective domains of learning. Historical Background the U.S. emerged from early 20th Contemporary study of communication in century academic departments that taught English literature and composition. The study of written English and literature was among the fi rst specialized areas of study to gain department status. Embedded within early departments of English were educators who emphasized spoken rhetoric. By the late 1800s, it cognitive-philosophical the cognitive,

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