СОДЕРЖАНИЕ
МАШИНОСТРОЕНИЕ, МАТЕРИАЛОВЕДЕНИЕ И ТЕХНОЛОГИИ ПОЛИГРАФИИ
Бобров В.И.
МОДЕЛЬ ПРОЦЕССА ЗАХВАТА ПЕТЛИ ЛИСТА ВАЛИКАМИ
В НОЖЕВОМ ФАЛЬЦЕВАЛЬНОМ УСТРОЙСТВЕ ................................................................. 3
Карташева О.А., Пастухова Ю.В.
ИЗУЧЕНИЕ ВОЗМОЖНОСТЕЙ ИСПОЛЬЗОВАНИЯ КОНЦЕНТРИЧЕСКОЙ
РАСТРОВОЙ ТОЧКИ В ЦИФРОВОЙ МАСОЧНОЙ ТЕХНОЛОГИИ
ИЗГОТОВЛЕНИЯ ФЛЕКСОГРАФСКИХ ПЕЧАТНЫХ ФОРМ.................................................. 12
Корнилов И.К.
СИСТЕМНЫЙ ПОДХОД ПРИ ПРОЕКТИРОВАНИИ ИЗДАНИЙ ............................................. 19
Линкевич А.Ю., Самохин В.Н., Спиридонов С.В., Чечкин Г.А.
УСРЕДНЕНИЕ МОДИФИЦИРОВАННОЙ ЖИДКОСТИ О.А. ЛАДЫЖЕНСКОЙ,
ПРОТЕКАЮЩЕЙ ЧЕРЕЗ ПОРИСТУЮ ПРЕГРАДУ ................................................................ 25
Литунов С.Н., Тощакова Ю.Д.
ПРИМЕНЕНИЕ АКТИВАТОРОВ КАК РЕШЕНИЕ ПРОБЛЕМЫ
СТРУКТУРИРОВАНИЯ ОФСЕТНОЙ КРАСКИ ........................................................................ 36
Савельев М.А., Комарова Л.Ю., Кондратов А.П.
АДАПТАЦИЯ СИНТЕТИЧЕСКИХ НЕТКАНЫХ МАТЕРИАЛОВ
ДЛЯ ИСПОЛЬЗОВАНИЯ В ПОЛИГРАФИЧЕСКОМ ПРОИЗВОДСТВЕ .................................. 44
Тарасов Д.А., Сергеев А.П., Тягунов А.Г.
ПРЕДИКТОРЫ СКОРОСТИ ЧТЕНИЯ ЭЛЕКТРОННЫХ ТЕКСТОВ .......................................... 55
Шадрина С.А., Чуркин А.В., Шашлов А.Б.
ШИРОКОФОРМАТНЫЕ ПРИНТЕРЫ С УФ-ОТВЕРЖДАЕМЫМИ ЧЕРНИЛАМИ .................... 69
ИЗДАТЕЛЬСКОЕ ДЕЛО И ДОКУМЕНТАЛЬНАЯ ИНФОРМАЦИЯ
Куприянова Т.Г., Желудева Е.В.
ОБРАЗ М.Е. САЛТЫКОВА-ЩЕДРИНА КАК РЕДАКТОРА «ОТЕЧЕСТВЕННЫХ ЗАПИСОК»
В ИСТОРИИ РУССКОЙ ЖУРНАЛИСТИКИ (К 190-ЛЕТИЮ СО ДНЯ РОЖДЕНИЯ
ПИСАТЕЛЯ) ......................................................................................................................... 88
Перевалова Е.В.
ЖИЗНЬ МОСКВЫ И МОСКОВСКОЙ ГУБЕРНИИ 1860–1880-Х ГГ.
В ПУБЛИКАЦИЯХ «МОСКОВСКИХ ВЕДОМОСТЕЙ» ............................................................ 96
Стр.162
СОДЕРЖАНИЕ
163
ПРОБЛЕМЫ ЭКОНОМИКИ МЕДИАБИЗНЕСА
Бирюков В.А.
МЕТОДИКА ОЦЕНКИ СТРАТЕГИЧЕСКОЙ ЭКОНОМИЧЕСКОЙ
УСТОЙЧИВОСТИ СРЕДСТВ МАССОВОЙ ИНФОРМАЦИИ................................................. 105
Бирюков В.А.
ОСОБЕННОСТИ ЦЕНООБРАЗОВАНИЯ НА РАЗМЕЩЕНИЕ РЕКЛАМЫ
В СРЕДСТВАХ МАССОВОЙ ИНФОРМАЦИИ ..................................................................... 119
Катанаева М.А., Степанова Г.Н.
ОРГАНИЗАЦИОННАЯ ИННОВАТИКА: СТРАТЕГИЧЕСКАЯ ЭКВИФИНАЛЬНОСТЬ
РАЗВИТИЯ МЕДИАОРГАНИЗАЦИЙ ................................................................................... 127
Ливсон М.В.
АКТУАЛЬНЫЕ ВОПРОСЫ РАЗРАБОТКИ РЕКЛАМНО-КОММУНИКАЦИОННОЙ
СТРАТЕГИИ ТЕЛЕКАНАЛОВ КАК ФАКТОРА ПОВЫШЕНИЯ ИХ ДОХОДНОСТИ ................. 136
Ливсон М.В.
ОСОБЕННОСТИ ФОРМИРОВАНИЯ ДОХОДОВ ТЕЛЕКОМПАНИЙ
В УСЛОВИЯХ ЭКОНОМИЧЕСКОГО КРИЗИСА .................................................................. 147
Шаронин П.Н.
МЕТОДОЛОГИЧЕСКИЕ АСПЕКТЫ ФОРМИРОВАНИЯ ИНТЕГРАЦИОННОГО
КАПИТАЛА МЕДИАОРГАНИЗАЦИЙ НА ОСНОВЕ ПОСТРОЕНИЯ КАПИТАЛОГРАММЫ ..... 155
CONTENT ........................................................................................................................... 162
Приложение ...................................................................................................................... 167
Стр.163
C O N T E N T
ENGINEERING, MATERIAL SCIENCE AND PRINTING TECHNOLOGIES
V.I. Bobrov
MODEL OF THE PROCESS OF LOOP CAPTURE SHEET BY FOLDING ROLLERS
IN A KNIFE FOLDER ............................................................................................................... 3
The article examines the folding process of sheet materials in a knife folder (KF) considering
the elastic properties of a sheet loop. The condition of the KF operability is received and equation
of motion of the sheet at the stage of its acceleration for different diagrams of hardening of the
loop of the sheet along with the motion on its speeding-up stage. A graphic example of the
calculation of the motion parameters of a head of a sheet loop is also given.
Keywords: folding of sheets, process of a folding, a knife folder, elastic-plastic properties
of sheets, working capacity of a knife folder, the motion equation of a sheet in a knife folder.
O.A. Kartasheva, Yu.V. Pastuhova
STUDY OF THE POSSIBILITY OF USING OF CONCENTRIC RASTER POINT
IN THE DIGITAL MASK TECHNOLOGY OF MAKING FLEXOGRAPHIC PRINTING PLATES ..........12
The article covers the study of possibility of using of concentric raster point in the making
of flexographic printing plates with the digital mask technology. The assessment of the image
tone rendering with different "ring" and "slot" size ratios of the dots has been made. The analysis
of the received results has been conducted by comparing the usage of concentric dots and the
usage of widely applied round dots. The concentric dot application potential for fulfilling certain
tasks is revealed.
Keywords: concentric dot, digital mask technology, halftone process, oxygen inhibition,
tone rendering.
I.K. Kornilov
SYSTEM APPROACH AT DESIGNING THE EDITIONS.............................................................. 19
The article examines main rules of a system approach, which applies at designing the
editions. The universal scheme of production is analyzed and indicators of quality of editions are
entered. The methods of calculation of integral indicator of quality is presented.
Keywords: system approach, edition, indicators of quality, integral indicator.
A.Yu. Linkevitch, V.N. Samokhin, S.V. Spiridonov, G.A.Chechkin
HOMOGENIZATION OF O.A. LADYZHENSKAYA MODIFIED FLUID FLOWING
THROUGH A POROUS BARRIER ............................................................................................ 25
In this paper we study the behavior of a stationary boundary layer of the O.A.Ladyzhenskaya
modified fluid flowing through a porous barrier. We consider a family of boundary value problems
with a small parameter, in which the microinhomogeneity focused on the boundary of the domain
(the initial velocity profile depends on a small parameter). We constructed the homogenized
problem and prove the convergence of solutions of the original problem to the solution of the
homogenized one, while reducing the size of microinhomogeneities. Thus, we describ the
movement of this microinhomogeneous fluid.
Keywords: fluid mechanics, boundary layer, the O.A. Ladyzhenskaya modified fluid,
microinhomogeneous fluid, homogenization.
Стр.164
CONTENT
165
S.N. Litunov, Yu.D. Toshchakova
USE OF ACTIVATORS AS SOLUTION OF THE PROBLEM OF STRUCTURING
PAINT AT THE MOVEMENT OF TIKSOTROPNY LIQUID ........................................................... 36
The article presents the results of the study of problem of incomplete mixing of paint in a
colorful box offset printing machine. The existing devices for changing the structure of the paint
are considered, their effectiveness are analyzed. For mixing paint authors propose to use activators
of the passive type. Experiments to determine the temperature of printing ink as technological
criterion of mixing process of activator of passive type on example ink fountain of offset printing
machine are conducted. The dependences of the paint temperature on the diameter of the
activator and the amount of ink in the ink fountain are received. According to the results of the
experiment authors concluded about minor impact of activator on the temperature of the rolling
group.
Keywords: tiksotropny liquid, offset printing, colorful box, paint hashing, activator.
M.A. Savelev, L.Yu. Komarova, A.P. Kondratov
ADAPTATION OF SYNTHETIC NONWOVENS FOR USE IN THE PRINTING INDUSTRY ............... 44
Authors revealed macro effects of interaction between the liquid droplets with a nonwoven
fibrous-porous fabric comprising polypropylene fibers. These effects consist of the inversion of
wetting and extreme change in absorption of water droplets in the fibrous-porous material in
process the seal its structure. The optimal conditions for heat treatment prepress nonwoven
webs to reduce losses of water-soluble paint with ink jet print are found. The possibility of using
native nonwoven materials (webs) of a mixture of synthetic fibers in the thermoplastic melt as
absorbents in the production of photopolymer in the production of printing forms for "FAST"
technology of the firm DuPont are also research.
Keywords: nonwoven material, fibers, heat treatment, wetting angle, capillarity, flaking.
D.A. Tarasov, A.P. Sergeev, A.G. Tyagunov
THE PREDICTORS OF THE ELECTRONIC TEXTS' READING SPEED........................................ 55
The work contains the results of the study of reading speed of electronic texts and associated
oculomotor activity by using eyetracking. These information allowed to reveal the main predictors
of the reading speed of texts in electronic media. Comparison of the results of study with the
known data on the reading speed of texts on paper suggest that the oculomotor patterns of
activity and the main predictors of the reading speed of electronic texts and on paper form are
significantly different and require further research.
Keywords: irregularity, reading speed, text, font, eyetracker.
S.A. Shadrina, A.V. Churkin, A.B. Shashlov
LARGE-FORMAT PRINTERS UV-CURABLE INK ..................................................................... 69
The article shows a condition of the modern market of the equipment for the large-format
press. The detailed description of features of UV-curable ink is given. The basis of the article is
table of popular in the Russian market UV printers. Author covers tendencies of development of
modern Russian market of large-format UV printing as well as background to the use of UV-LED
technology. Upgrading of the design of the printers allows printing on various materials.
Keywords: large-format printing, jet printer, UV-curable ink, UV printer, UV-LED technology.
PUBLISHING AND DOCUMENTARY DATA
T.G. Kupriyanova, E.V. Zheludeva
IMAGE OF M.E. SALTYKOV-SHCHEDRIN AS EDITOR OF "NOTES
OF THE FATHERLAND" IN THE HISTORY OF RUSSIAN JOURNALISM
(190-th anniversary of the writer's birthday) ......................................................................... 88
The article is devoted to the 190th anniversary of the great Russian writer and journalist M.E.
Saltykov-Shchedrin. Authors consider the problem of studying his activities as editor of the
journal "Notes of the Fatherland" and his role in the formation and development of this edition.
Keywords: edition, editorial work, belles-lettres, hand-written texts, proofreading,
publicism, review, censorship, literary criticism.
E.V. Perevalova
LIFE OF MOSCOW AND MOSCOW PROVINCE IN THE 1860–1880TH
IN PUBLICATIONS OF "MOSCOVSKIE VEDOMOSTI" ............................................................. 96
Стр.165
166
CONTENT
The article discusses publications of the newspaper of M.N. Katkov "Moscovskie Vedomosti"
which covered the life and problems of Moscow and the Moscow province in the 1860–1880th.
Author revealed that content of edition was very various, actual and met information requirements
and interests of the Moscow mass audience.
Keywords: "Moscovskie Vedomosti", M.N. Katkov, Moscow, thematic variety.
ISSUES OF ECONOMICS OF MEDIABUSINESS
V.A. Biryukov
METHODS OF ASSESSMENT OF STRATEGIC ECONOMIC STABILITY OF MASS MEDIA ....... 105
The article describes the essence of strategic economic stability of the mass media, which
focuses on development strategy, the characteristic of its components is given. The author's
methods of an assessment of strategic economic stability of mass media is offered.
Keywords: methods, strategic economic stability, assessment, strategy, mass media.
V.A. Biryukov
FEATURES OF PRICING FOR ADVERTISING PLACEMENT IN MASS MEDIA .......................... 119
The article deals the features of pricing for advertising placement in the mass media
considering their specifics. The examples of determination of the price for advertising in mass
media are considered.
Keywords: pricing, advertising, radio, television, mass media.
М.A. Katanayeva, G.N. Stepanova
ORGANIZATIONAL INNOVATICS: STRATEGIC EQUIFINALITY
OF DEVELOPMENT OF THE MEDIA ORGANIZATIONS ......................................................... 127
The paper reflects the issue of design of management structure of media organization on
the basis of the "developing" approach in the conditions of dynamic development of external
environment. Structural alternatives as reflection of strategic equifinality decisions are considered.
The organizational and staffing decisions are presented. They allow to realize current and future
activities based on the use of the intellectual potential of employees. Ways for creation of the
trainee media organization on the basis of creative technologies are formulated.
Keywords: development, management structure, structural opportunities and restrictions,
equifinality, functional conflict, system and process approaches, trainee organization.
M.V. Livson
TOPICAL ISSUES OF THE DEVELOPMENT OF ADVERTISING & COMMUNICATION
STRATEGY OF TV CHANNELS AS A FACTOR OF INCREASING OF ITS PROFITABILITY ........... 136
The article discusses the features of the development of advertising and communication
strategy for TV companies, which will attract more audience and increase monetization business.
Keywords: advertising, communication, media business, audience, monetization,
profitability, television viewing, mass media.
M.V. Livson
FEATURES OF FORMATION OF INCOME OF TV COMPANIES
IN CONDITIONS OF ECONOMIC CRISIS .............................................................................. 147
The article describes actual problems of formation of the income of the TV organizations
under the influence of crisis processes during the period 2014-2016. Author proposes innovative
methods of income generation that will allow the TV channels to adapt for changing economic
conditions.
Keywords: advertising, budgets, mass media, crisis, income, public funding, advertisers,
TV channel.
P.N. Sharonin
METHODOLOGICAL ASPECTS OF FORMATION INTEGRATION CAPITAL OF MEDIA
ORGANIZATIONS ON THE BASIS OF CONSTRUCTION OF CAPITAL STRUCTURE ................. 155
This article examines the innovative way of creation of competitive advantages of media
organizations on a basis of creation of a certain configuration of the capitals - capital structure
of corporation which depends on priorities and the chosen strategy of development of the media
organization.
Keywords: integration capital, configuration of capitals, capital structure, media
organization, media industry.
Стр.166