СОДЕРЖАНИЕ
МАШИНОСТРОЕНИЕ, МАТЕРИАЛОВЕДЕНИЕ И ТЕХНОЛОГИИ ПОЛИГРАФИИ
Берлад Ю.М., Баблюк Е.Б.
ИССЛЕДОВАНИЕ ВОЗМОЖНОСТИ ПРИМЕНЕНИЯ СТРУЙНЫХ МЕТОДОВ
ПЕЧАТИ ПРИ ИЗГОТОВЛЕНИИ ТЕСТ-ОБЪЕКТОВ ДЛЯ НАСТРОЙКИ
ОПТИЧЕСКОЙ АППАРАТУРЫ ДИСТАНЦИОННОГО ЗОНДИРОВАНИЯ ЗЕМЛИ ..................... 3
Ефремов Н.Ф., Будникова О.А.
АНАЛИЗ ПАРАМЕТРОВ БИГОВАЛЬНОЙ ОСНАСТКИ В ПРОИЗВОДСТВЕ
УПАКОВКИ ИЗ КАРТОНА ..................................................................................................... 10
Севрюгин В.Р.
СРАВНЕНИЕ КАЧЕСТВА ПРОЦЕССОВ ЗАПИСИ ИЗОБРАЖЕНИЙ
НА СВЕТО- И ТЕРМОЧУВСТВИТЕЛЬНЫЕ ОФСЕТНЫЕ ПЛАСТИНЫ.................................... 20
Тарасов Д.А., Сергеев А.П., Тягунов А.Г., Сыдихов А.Щ.
НЕКОТОРЫЕ ПРОСТРАНСТВЕННЫЕ ХАРАКТЕРИСТИКИ ШРИФТА
КАК ПРЕДИКТОРЫ СКОРОСТИ ЧТЕНИЯ ............................................................................. 31
Яничев Д.В., Суслов М.В.
АНАЛИЗ ДЕФОРМАЦИЙ КОРЕШКА КНИЖНОГО БЛОКА ПРИ ОТГИБКЕ ФАЛЬЦЕВ ........... 40
ИНФОРМАТИКА, ВЫЧИСЛИТЕЛЬНАЯ ТЕХНИКА И УПРАВЛЕНИЕ В МЕДИАБИЗНЕСЕ
Малютин Д.Ю.
ЭЛЕКТРОННЫЕ УЧЕБНИКИ — ОТ ИДЕИ К РАБОТАЮЩЕМУ ПРОТОТИПУ .......................... 50
Рытикова А.М., Ноздрачев С.А., Морозова А.Н.
СОВРЕМЕННЫЙ ЗАЩИТНЫЙ КОМПЛЕКС БАНКНОТ РФ — КОНЦЕПЦИЯ
ИНФОРМАЦИОННОГО МОБИЛЬНОГО ПРИЛОЖЕНИЯ ....................................................... 58
ИЗДАТЕЛЬСКОЕ ДЕЛО И ДОКУМЕНТАЛЬНАЯ ИНФОРМАЦИЯ
Бойцова А.Е.
АНАЛИЗ СОСТАВА ИЗДАНИЙ, ВХОДЯЩИХ В СОВРЕМЕННЫЕ
УЧЕБНО-МЕТОДИЧЕСКИЕ КОМПЛЕКСЫ ДЛЯ НАЧАЛЬНОЙ ШКОЛЫ ................................ 69
Гончарова Н.А., Лемешко Т.В.
К ВОПРОСУ О ГЛУБИНЕ ЗНАНИЯ ИСКУССТВА И О «ХУДОЖЕСТВЕННЫХ НАУКАХ» .......... 76
Чинбаяр О.
РАЗВИТИЕ МОНГОЛЬСКИХ ИЗДАТЕЛЬСТВ В ХХ–ХХI ВЕКАХ ........................................... 84
Стр.147
148
СОДЕРЖАНИЕ
ПРОБЛЕМЫ ЭКОНОМИКИ МЕДИАБИЗНЕСА
Антипов К.В., Степанова Г.Н., Резникова Р.А.
ФОРМИРОВАНИЕ ДИНАМИЧЕСКОГО ПОТЕНЦИАЛА МЕДИАОРГАНИЗАЦИИ
В КОНТЕКСТЕ РЕСУРСНОЙ КОНЦЕПЦИИ ФИРМЫ ............................................................ 92
Бирюков В.А.
ЭКОНОМИЧЕСКАЯ УСТОЙЧИВОСТЬ МЕДИАОРГАНИЗАЦИИ:
ТЕОРЕТИЧЕСКИЕ АСПЕКТЫ ............................................................................................. 101
Бирюков В.А., Ливсон М.В.
ИННОВАЦИОННЫЕ ФОРМЫ КОНВЕРГЕНЦИИ СРЕДСТВ МАССОВОЙ
ИНФОРМАЦИИ КАК СПОСОБЫ ПРИВЛЕЧЕНИЯ АУДИТОРИИ ......................................... 108
Горлов С.Ю., Катанаева М.А., Степанова Г.Н., Шаронин П.Н.
СБАЛАНСИРОВАННАЯ СИСТЕМА ПОКАЗАТЕЛЕЙ — ЭФФЕКТИВНЫЙ
ИНСТРУМЕНТ РАЗРАБОТКИ И РЕАЛИЗАЦИИ СТРАТЕГИИ МЕДИАОРГАНИЗАЦИИ ......... 116
Козлова Е.А., Песиков Э.Б.
ФОРМИРОВАНИЕ МАРКЕТИНГОВЫХ СТРАТЕГИЙ ИЗДАТЕЛЬСКОГО
ПРЕДПРИЯТИЯ С ИСПОЛЬЗОВАНИЕМ МАТЕМАТИЧЕСКИХ МЕТОДОВ
ИССЛЕДОВАНИЯ ОПЕРАЦИЙ ........................................................................................... 128
Ливсон М.В.
ОЦЕНКА ЭФФЕКТИВНОСТИ МОНЕТИЗАЦИИ АУДИТОРИИ ТЕЛЕВИДЕНИЯ .................... 138
Стр.148
C O N T E N T
ENGINEERING, MATERIAL SCIENCE AND PRINTING TECHNOLOGIES
Y.M. Berlad, E.B. Bablyuk
RESEARCH OF THE POSSIBILITY OF APPLYING INKJET PRINTING METHODS
IN THE FABRICATION OF THE TEST OBJECTS FOR CONFIGURATION OF THE OPTICAL
EQUIPMENT FOR REMOTE PROBE OF THE EARTH ................................................................ 3
The paper considers topical issues of application of inkjet digital printing methods for
fabrication of the test objects for control for equipment for remote probe of the Earth.
Keywords: inkjet printing, banner materials, printing of the test objects.
N.F. Efremov, O.A. Budnikova
ANALYSIS PARAMETERS OF THE SCORING EQUIPMENT IN THE PRODUCTION
OF PACKAGING MADE OF CARDBOARD ............................................................................... 10
The paper considers the scheme of interaction of cardboard and tooling in creasing. The
influence of the profile of bending groove in flat sweep on the folding process when forming
volume structures of the box or drawer and on the qualitative characteristics of the packaging is
presented. The analysis of existing practical recommendations on the ratio of parameters of the
scoring equipment is conducted. A mathematical apparatus of full description of the creasing,
which allows to determine the optimal dimensions of the scoring equipment is offered. Authors
introduce the concept of "parameter creasing" opening new possibilities in the research of
different types of cardboard creasing.
Keywords: cardboard, scoring equipment, bending groove, sweep, folding box.
V.R. Sevryugin
COMPARISON OF QUALITY OF THE PROCESS OF RECORDING IMAGES
ONTO PHOTO- AND THERMOSENSITIVE OFFSET PLATES .................................................... 20
The paper presents the comparative analysis of the possibility of plate processes to
reproduce image elements for Computer-to-Plate (using thermosensitive offset plates) and
Computer-to-Conventional-Plate (using photosensitive offset plates) technologies. This analysis
is based on the developed by author binary image reproduction theory of the pixel-by-pixel
processes. Besides, the article contains the procedures of the exposure selection and the
estimation of quality parameters of image elements for both technologies.
Keywords: pixel-by-pixel imaging mode, offset platemaking, CtP technology, CtCP
technology, quality parameters of image elements.
D.A. Tarasov, A.P. Sergeev, A.G. Tyagunov, A.S. Sydikhov
SOME SPATIAL CHARACTERISTICS OF FONT AS PREDICTORS
OF THE READING SPEED ..................................................................................................... 31
The work contains the results of a research of reading of printed texts in Russian. The texts
were selected with approximately the same readability which was estimated according to adapted
for the Russian language formulas of Flash and Fog. The decrease of average reading speed
when increasing of leading and font size for all selected fonts was found. The decrease of the
reading speed when increasing of irregularity of the font is confirmed.
Keywords: spatial characteristics of the type page, reading speed, text, font size, leading.
Стр.149
150
CONTENT
D.V. Yanichev, M.V. Suslov
ANALYSIS DEFORMATIONS OF BOOK BLOCK SPINE AT BOOK BLOCK BACKING ................. 40
In this paper the authors analyze deformations of book block spine at book block backing
under the action of static loads using CAD/CAE systems. The technique and recommendations
for the establishment of the settlement of mathematical models of the book block in computeraided
design system APM WinMachine are developed.
Keywords: mechanical properties of paper, book block modelling, gathering modeling,
backing quality, backing force, CAD/CAE systems.
INFORMATION AND COMPUTER SCIENCE, MEDIA BUSINESS MANAGEMENT
D.Y. Malyutin
ELECTRONIC TEXTBOOK — FROM IDEA TO WORKING PROTOTYPE ...................................... 50
The article examines modern developments of electronic textbooks. Besides, it contains
review of large companies, which supply a technical support for leading publishing houses of
country in the sphere of electronic educational resources creation.
Keywords: electronic textbook, usability, adaptation, navigation, software.
А.М. Rytikova, S.A. Nozdrachev, A.N. Morozova
THE MODERN SECURITY COMPLEX OF BANKNOTES OF THE BANK
OF RUSSIA — THE CONCEPT OF INFORMATION MOBILE APPLICATION ............................... 58
The article discusses the concept of a mobile application with a local database. The
application will allow ordinary users to learn more about modern security features of banknotes
of the Bank of Russia and to determine the authenticity of currency without using special
equipment.
Keywords: mobile application, database, security feature, concept.
PUBLISHING AND DOCUMENTARY DATA
A.E. Boytsova
ANALYSIS THE COMPOSITION OF THE PUBLICATIONS INCLUDED
IN THE MODERN EDUCATIONAL-METHODICAL COMPLEXES
FOR ELEMENTARY SCHOOL ................................................................................................. 69
The article contains a description of the publications which can be included in modern
educational-methodical complexes for elementary school, their interrelation and subordination,
as well as analysis the problems of modern educational-methodical complex.
Keywords: educational-methodical complex (UMCS), elementary school, textbooks for
elementary school.
N.A. Goncharova, T.V. Lemeshko
TO THE QUESTION ABOUT THE DEPTH OF KNOWLEDGE OF ART
AND ABOUT "ART SCIENCE" ................................................................................................ 76
The article considers from different authors' positions the questions of theory of the fine
arts, presents component of the "arts" science which forms art practice and has a specific
reflection in the theory of book art.
Keywords: a work of art, compositional thinking, artistic form.
O. Chinbayar
DEVELOPMENT OF MONGOLIAN PUBLISHING HOUSES
DURING THE 20TH–21TH CENTURY ........................................................................................ 84
The article is devoted to the development of printing and publishing institutions of Mongolia
during the 20th–21th century, in particular the history of printers, publishers, and new publishing
companies. Particular attention is drawn to the activities of the former State Publishing Committee
on printing and pass-through literature of the time, which were printed with the permission of the
Central Committee of MPRP. Printing companies of new wave which were emerged after the
democratic revolution in 1990, and the place of works of Russian writers in their publishing
repertoire are considered.
Keywords: publishing houses of Mongolia, "Bolor sudar", "Monsudar", "Admon", mongolian
polygraphy.
Стр.150
CONTENT
151
ISSUES OF ECONOMICS OF MEDIABUSINESS
K.V. Antipov, G.N. Stepanova, R.A. Reznikova
FORMATION OF DYNAMIC POTENTIAL OF THE MEDIA ORGANIZATION
IN THE CONTEXT OF THE RESOURCE CONCEPT OF FIRM .................................................... 92
The work considers the resource concept of firm which determines development of the
modern organization. Tools of operationalization of the concept of dynamic abilities at the
microlevel are developed. The category "social capital" as the instrument of formation of dynamic
potential of the modern organization is investigated. Recommendations for creation of a trajectory
of development of competences of workers which are based on the developing training and
management of knowledge are formulated.
Keywords: resource concept, concept of dynamic abilities, social capital, intrafirm
resources, dynamic abilities, creativity, reconfiguration of competences.
V.A. Biryukov
ECONOMIC STABILITY OF THE MEDIA ORGANIZATION: THEORETICAL ASPECTS ............... 101
The article considers modern theories of economic stability of the media organization and
their characteristics are given. The concept of the category "economic stability" is specified.
Keywords: stability, economic stability, concept of a sustainable development,
mediaorganization.
V.A. Biryukov, M.V. Livson
INNOVATIVE FORMS OF CONVERGENCE OF MASS MEDIA
AS WAYS OF ATTRACTION OF AUDIENCE ........................................................................... 108
The article considers innovative forms of convergence of mass media (infotainment and
edutainment). Their using in creation of content allows the media organizations to attract additional
audience and to increase the cost of business.
Keywords: convergence, infotainment, edutainment, television, mass media, audience,
cost of media business.
S.Y. Gorlov, M.A. Katanayeva, G.N. Stepanova, P.N. Sharonin
BALANCED SCORECARD AS EFFECTIVE TOOL FOR DEVELOPING
AND IMPLEMENTING OF STRATEGY FOR MEDIA ORGANIZATION ....................................... 116
The article describes balanced scorecard as a tool for developing and implementing of
strategy of an economic subject. It presents the results of a research business environment, on
the basis of which were formulated the basic directions of development of publishing as a set of
long-term goals, competencies and performance criteria.
Keywords: development strategy, balanced scorecard, strategic map, strategic analysis,
strategic architect, strategic business units.
E.A. Kozlova, E.B. Pesikov
FORMATION OF THE MARKETING STRATEGIES OF PUBLISHING
COMPANY USING MATHEMATICAL METHODS OF OPERATIONS RESEARCH ...................... 128
The article deals with one of the objectives of the strategic marketing planning — optimization
of commercial, marketing and pricing strategies of the publishing company. Mathematical model
from class of nonlinear mixed integer programming models with continuous variables and boolean
is submitted in the article. Application of this model makes it possible to plan selling previously
produced and a new products. For the analysis the optimisation model authors use heuristic
algorithm based on iterative increase of product prices and the subsequent decision of linear
mixed integer programming method of Land and Doig.
Keywords: company, operations research, marketing, modeling, optimization.
M.V. Livson
EFFICIENCY ASSESSMENT OF THE MONETIZATION OF TELEVISION AUDIENCE ................ 138
The paper deals with topical issues of the calculation of the effectiveness of the monetization
of television audiences, including application of indicator Power Ratio, which allows TV channels
to assess the effectiveness of their financial activities and improve advertising and communication
strategy.
Keywords: audience, television, advertising, mass media, monetization, Power Ratio.
Стр.151