Humanities & Social Sciences 7 (2016 9) 1586-1593 ~ ~ ~ УДК 80; 003; 004 Network Digital Communication from the General Philological Point of View: the Fifth Texture of Speech Igor E. Kim* Institute of Philology of SB RAS 8 Academician Nikolaeva st., Novosibirsk, 630090, Russia Received 02.04.2016, received in revised form 27.05.2016, accepted 12.06.2016 The article is an attempt to understand the place of network digital communication (NDC) in the general communicative interaction structure organized by people. <...> To describe the communicative potential of NDC, the concept of texture of speech introduced by Iu. <...> V. Rozhdestvenskii is used, which is a material substratum of the language communication forming a new type of social language practice. <...> NDC as a texture of speech forms innovations: full-scale negotiation of spatial, temporal and even environmental limits of the previous textures of speech; consolidation of the communicative addressee’s role due to the choices of the software interfaces; new way of existence of text as a distributed hypertext and structured database (L. Manovich). <...> New issues of communication caused by NDC are: the further alienation of the communicant from the text and other communicants, and the leading role the interface designers and, in general, IT-specialists play in communication. <...> Keywords: web communication, texture of speech, speech, writing, printing, mass media, IT-technologies in language communication. <...> As the most successful incarnation of network digital communication (hereinafter referred to as NDC), the Internet has irrevocably entered the life of the world community. <...> The stupendous opportunities of the Internet as the means of transmitting, receiving, processing and storing information make the society pay greater attention to the prospective of this communicative phenomenon than to interpretation and inclusion of it into the communicative tradition. © Siberian Federal University. <...> All rights reserved * Corresponding author E-mail address: kimkim@krasu.ru – 1586 – The article is an attempt to understand the place of network digital communication (NDC) in the general communicative interaction structure organized by people. <...> Network Digital Communication from the General Philological Point of View: the Fifth Texture of Speech linguistic practice [Rozhdestvensky, 1996. <...> There are many consequences of the emergence of each new texture: 1) emergence of new ways of sign production, evolving from natural ability to technology; 2) emergence of a new way of text <...>