54-57 Title EFFICIENT ENERGY MANAGEMENT AS A PATH FOR IMPROVING ENERGY EFFECTIVENESS IN ORDER TO MODERNIZE THE REGIONAL ECONOMY AND TO INCREASE THE COMPETITIVENESS OF PRODUCTS DOI: http://dx.doi.org/10.18796/0041-5790-2016-11-54-57 Authors Zakirov D.G. <...> 3 1 Federal State-Funded Educational Institution of Higher Education “Perm National Research Polytechnic University” (PNRPU), Perm, 614990, Russian Federation 2 Association of Western Ural power engineers, Perm, 614990, Russian Federation 3 “Uralkaly”, PJSC, Berezniki, 618426, Russian Federation Authors’ Information Zakirov D.G., Doctor of Engineering Sciences, Professor of Department ITAS, General Director of Association of Western Ural power engineers, e-mail: awup@perm.ru Fayzrakhmanov R.А., Doctor of Economic Sciences, Professor, Head of Department ITAS, e-mail: fayzrakhmanov@gmail.com Polevshchikov I.S., Assistant of Department ITAS, e-mail: hwgdi@mail.ru Kislyakov А.V., Engineer Abstract The paper is devoted to the topical problem of efficient energy management as a trend of energy efficiency improvement with a view of modernization of regional economics (in terms of the Perm Region). <...> It describes scientific basis of regional multiple-level interactive kinetic energy saving management system, reduction of yield power consumption and production ecologization, developed by the Association of power engineers of western Ural in cooperation with the government authorities of the Perm region. <...> This system contains a number of organizational, technical, engineering, economic measures and actions focused on reduction of volumes the used power resources leading to reduction of financial expenses, greenhouse gas emissions, load dropping by way of systematic energy control (energy management) when maintaining a relevant useful effect of their use. <...> Keywords Energy saving, Energy management, Reduction of yield power <...>