Humanities & Social Sciences 2 (2017 10) 271-284 ~ ~ ~ УДК 304.444 Integrated Concepts of Archetypal Structures as a Relevant Political Technology in Russia Larisa S. Nabokova* Siberian Federal University 79 Svobodny, Krasnoyarsk, 660041, Russia Received 02.02.2017, received in revised form 10.02.2017, accepted 20.02.2017 The article provides a brief situational analysis of the processes of representation of political images in the Russian public consciousness. <...> The article suggests that this technology is a relevant mechanism of political control; it determines conditions for the effective representation of concepts and their transformation into constants of the public consciousness. <...> Keywords: archetype, mental image, public consciousness, concepts and constants of public consciousness, integrated concept, political technologies. <...> Introduction The modern images of the Russian political space continue to appeal to archetypal symbols and actualize them in the public consciousness in new forms. <...> A promising mechanism of influence on the Russian public consciousness is synthesized formats of archetypal structures that are represented in the public consciousness very effectively. <...> Circumstances of the present political situation in Russia produce a new integrated version of a model object of the national heroic leader-defender. <...> In the modern semantic interpretation an image of the heroic leader © Siberian Federal University. <...> All rights reserved * Corresponding author E-mail address: l-nabokova@yandex.ru – 271 – consists of several archetypal and stereotypal components: it is a traditional “people’s defender” who, at the same time, is an official organizer of mankind as a society, an establisher of moral systems, a creator of cultural and social values; it is a righteous father-tsar who takes care of his people and strictly supervising the “negligent boyars”; it is an official sovereign leader who has the higher power solely for the purpose of protecting his people and the country from external and internal enemies. <...> Under favourable ideological and social conditions such integrated concepts can be transformed into constants of the national public consciousness. <...> Integrated Concepts of Archetypal Structures as a Relevant Political Technology in Russia Concept Grounds and Methodology The basis for the study involves fundamental theories of the public consciousness and subconsciousness of Francis Bacon (theory of idols of the Tribe, Marketplace and Theatre), G. Le Bon and G. Tarde <...>