Humanities & Social Sciences 2 (2017 10) 214-218 ~ ~ ~ УДК 005.57:316.776 Communication as a Purpose of Existence of Modern Organizations Aleksandr I. Taranenko* and Galina V. Panasenko Siberian State Technological University 82 Mira Str., Krasnoyarsk, 660049, Russia Received 04.11.2016, received in revised form 12.12.2016, accepted 07.02.2017 In the postindustrial society organizational success depends not only on the direction for profit, but also on the creation of values. <...> One of the priorities in the 21st century is interpersonal communication at a distance. <...> In the trenches of today’s business processes are those organizations whose main activity is human communication. <...> The forms and models of familiar communications began to pull away on the back burner, people spent more and more time on communication in the network, a huge market need for communication at a distance emerged. <...> Communication as a concept and essence of human interaction has often been the object of study. <...> It is at the end of the 20th century when communication was described not only as a social phenomenon, but as an engine of human progress. <...> The development of communication technology gives the right to say that Alvin Toffler and Tom Stonier were right, claiming that the shift into the post-industrial society would soon happen, which was based on not only the material values © Siberian Federal University. <...> According to Isaac Adizesa, the main object of the organization should involve meeting the needs of the market and creating values. <...> The issue is much broader than the business purposes declared, for example, in the Civil Code of the Russian Federation. <...> Of course, the purpose of an organization is to make a profit, but if this organization does not meet the needs of the market, if it does not introduce new ideas, products and services, the revenue is unlikely to be systematic. <...> In the process of globalization and integration at the end of the 20th century some organizations appeared in the Internet. <...> Communication as a Purpose of Existence of Modern Organizations essence of such organizations was to provide goods or services to customers remotely, over the network. <...> Gradually, the world was embraced by a huge crater of communicative relationships. <...> The link was provided by the pioneers of the Internet industry. <...> The mission and purpose of such existing organizations are communications. <...> According to Michael H. Mescon, communication is the process of exchange of information <...>