Humanities & Social Sciences 7 (2016 9) 1661-1667 ~ ~ ~ УДК 004.921 Information and Communications Technologies (ICT) and Multimedia Technologies in Art and Culture Nikolay V. Borisov*, Аrtem А. <...> Smolin, Denis A. Stolyarov*, Pavel P. Shcherbakov and Vasiliy A. Trushin ITMO University 49 Kronverksky pr., St. Petersburg, 197101, Russia Saint Petersburg State University 7/9 University Embankment, St. Petersburg, 199034, Russia Received 17.03.2016, received in revised form 24.05.2016, accepted 19.06.2016 In this article, through the example of the projects of the Centre of Design and Multimedia of ITMO University the possibilities of using a variety of equipment and software in various fields of culture and art are demonstrated. <...> Information and multimedia technologies have given opportunity comprehensively enrich different creative and cultural industries and arts, introduced more possibilities into creative projects to create a special creative atmosphere and a deeper and more emotional perception of creative content. <...> Modern theater directors and playwrights, actively using multimedia technology in their performances are looking for new ways of communication with the audience. <...> One of the vivid examples of modern theater production that uses cutting-edge technologies is a theatrical production “Neurointegrum” © Siberian Federal University. <...> All rights reserved * Corresponding author E-mail address: nikborisov@gmail.com; denis1900@mail.ru – 1661 – (http://art1.ru/teatr/nauka-illyuzii-kak-illyuziyanauki/), set at the New Stage of Alexandrinsky Theatre (Fig.1). “Neurointegrum” is a media performance where the emotional state and a set of mental commands used by the actor to operate audiovisual algorithms of production act as a performing instrument. <...> The whole production is automatically generated in real time. <...> Multi-projection – stage is represented by two screens sized 10x4.5 meters for graphical projections (without the use of the previously Nikolay V. Borisov, Аrtem А. . <...> Production Director Yury Didevich recorded video – the graphics is generated in real time), and a separate projection on the performer’s silhouette. <...> Multi-channel surround sound – fourteen Figure 1 – Neurointegrum performance. <...> Multimedia Technologies in Theatre Activities Multimedia Technologies in Theatre Activities In 2013, in Saint Petersburg, the staff of In 2013, in Saint Petersburg, the staff of the Centre of Design and Multimedia of ITMO University took part in the opening of the theater and cultural complex <...>