Humanities & Social Sciences 5 (2015 8) 873-878 ~ ~ ~ УДК 111.84 On the Problem of Dialectics of Basic Models of Good and Evil in the Process of Social and Cultural Communication Evgenia V. Ivanova* Ural Federal University named after the B.N. Yeltsin 51 Lenin, Ekaterinburg, 620083, Russia Received 20.12.2014, received in revised form 17.01.2015, accepted 26.02.2015 This article is dedicated to the analysis of dialectical interplay of such essential aspects of life in the modern world as good and evil. <...> Why are infernal heroes so popular on contemporary myth-making? <...> The author defi nes the basic philosophical models of the relationship between good and evil in social and cultural communications. <...> Social and cultural communication is the process of interaction between subjects of social and cultural activities with the purpose of sharing information. cultural In studies there are four basic types of social and cultural communication. <...> The fi rst one is innovative, which implies the exposure of cultural subjects to new forms of knowledge and experience. <...> The second is orientational, which helps cultural subjects adapt to the system of infl uences that are predominant at the moment. <...> The third is stimulative, which affects cultural subjects by activating their potential. <...> This is particularly important for the dialogue and “symphonic” nature of religious cultures, which are based on religious ethics, or more simply – the problems of interpretation of such concepts as “good” and “evil”. <...> Speaking of dialectics of good and evil, it can be emphasized that any notion can be considered evil by some people and vice versa by the others. <...> Such relationship can be called a “relative” model. <...> On the Problem of Dialectics of Basic Models of Good and Evil in the Process of Social… mentioned by various medieval philosophers, including M. Montaigne in his essay “On Experience”. <...> However, we are primarily interested in religious and ethical models, as they play a more signifi cant role in the processes of cross-cultural communication. <...> The fi rst model is clearly manifested in although the Abrahamic religions, religions, certain prerequisites for its development can also be found in nation-specifi c such as Zoroastrianism. <...> As a result, the world is perceived through binary oppositions, as “friend-or-foe”, “right-orwrong”, “peace-or-war”. <...> Having emerged from religious mythology, these oppositions <...>