Современные гуманитарные исследования, № 2, 2013 Юридические науки Гражданское право; предпринимательское право; семейное право; международное частное право Янушевич К. <...> В наше время гражданское законодательство большей частью ориентировано на защиту прав потребителя, и сегодняшний покупатель завтра может оказаться истцом в суде, защищающим свои права. <...> Владелец автомата, обязан знать и соблюдать букву закона и права потребителя товаров и услуг, тем более что гражданское законодательство ориентировано на защиту прав потребителя гораздо больше, нежели на защиту прав продавца или поставщика услуг. <...> ON PROTECTION OF RIGHTS OF VENDING MACHINE OWNERS IN THE RETAIL TRADE INDUSTRY Legal regulation of sales via vending machines is based on art. 498 of the Civil Code of the Russian Federation. <...> In Russian economics this kind of activity is referred to as vending[1] (from «vending machine» in English[2]). <...> But, in spite of a broad civil use of automated appliances (ATM, payment terminals, e-money etc.), the All-Russian Classification of Economic Activities does not provide for sales via vending machines. <...> That is why one usually uses codes of contiguous activities: group 52.63 – other types of non-store retailing (for vending machines selling food and wares), 72.60 – other activities, connected with use of computing devices; etc[3]. <...> Cl.1 of art. 498 of the Civil Code of the Russian Federation requires that when goods are sold via vending machines, their owner should place the information about the seller on the vending machine or by other means inform the buyers of the seller's name (company name), location, working hours, as well as about actions to be performed in order to receive the goods. <...> The cited article uses the term «owner of the vending machine», which can be the proprietor or other entity owning the vending machine according to the law. <...> The use of such terms raises some questions in the interpretation of cl.1 of art. 498 of the Civil Code of the Russian Federation: are the owner of the vending machine and the seller the same enti58 Современные гуманитарные исследования, № 2, 2013 ty? <...> Does the owner of the vending machine constitute a party to the Retail <...>