Light & Engineering Vol. 24, No. 1, pp. 8-11, 2016 Svetotekhnika No. 1, 2016, pp. 18-20 INTERCULTURAL COLOUR TEMPERATURE PREFERENCE OF CHINESE AND EUROPEAN SUBJECTS LIVING IN GERMANY 1 Peter Bodrogi1, Tran Quoc Khanh1, D. Stojanovic1, and Yandan Lin 2 1 Technische Universitдt Darmstadt, Darmstadt, GERMANY, 2 Fudan University, Shanghai, CHINA E-mail: bodrogi@lichttechnik.tu-darmstadt.de ABSTRACT 1 Intercultural differences between user preferences of illuminant colour temperatures2 (e.g. warm white, neutral white or cold white) are reported in literature. <...> The present study concentrates on a new aspect of white tone preference: its object scene dependence (red objects, blue objects and colourful scenes) along the Chinese-European geographical axis. <...> The aim is to design and apply lighting products for improved user acceptance on the global market. <...> The objective is to point out the subjects’ colour temperature preference of illumination depending on the object scene (reddish, bluish or mixed colours) with relation to the cultural background (Chinese or European origin) and the gender (male, female) of the subject. <...> INTRODUCTION It is known that there are intercultural differences between user preferences for illuminant colour temperatures or white tone, e.g. warm white, neutral white or cold white (BODROGI et al., 2014). <...> The aim is to provide guidance for the design and application of lighting products for improved user acceptance on the global market. <...> The objective of the present paper is to point out the subjects’ colour temperature preference (i.e. white tone preference) of illumination depending on the object scene (reddish objects, bluish objects or a scene with objects of numerous different colours) with relation to the cultural background (Chinese or European origin) and the gender (male, female) of the subject. 2. <...> METHOD Three arrangements of real coloured artificial objects (red-orange, blue-lilac and “colourful”, the latter containing objects of numerous different colours) were fixed on three white plastic boards. <...> Objects included the MacBeth ColorChecker Chart®, artificial flowers, candles, pots, bowls, yarn, glove, soap, etc. see Fig. 1. <...> Subjects of Chinese and European cultural background (38 men and 38 women <...>