Cariša Bešić, Dejan Đorđević THE ROLE OF BENCHMARKING IN PROCESS OF FORMING BUSINESS EXCELLENCE OF BUSINESS SUBJECTS IN SERBIA The use of benchmarking is closely related to the accomplishment of business excellence and achievement of world class of products and services. <...> Companies that actively and continually use benchmarking have greater chances to strengthen their competitive position at the global market as well as to get a stable market position prosperous for further market growth. <...> Benchmarking as a technique of learning on other’s experiences, is a powerful mean for improving competitive ability of domestic companies and involving in global economy. <...> On the basis of using the concept of benchmarking, home entrepreneurs can gain knowledge that is useful and effective and is a mean for practical functioning of the organization. <...> INTRODUCTION The use of Benchmarking in companies is closely related to the accomplishment of business excellence and achievement of world class of products and services. <...> Benchmarking can be understood as a way of selfevaluating, process analysis, management focusing and improving business class regarding world experiences. <...> Benchmarking is an evaluating technique of competetive ability of the company. <...> The role of benchmarking is in the context of constant checking of self-abilitis, competetive position and permanent improvement implementation. <...> This management technique refers to observation of the companies business which are leaders in certain sectionsand learning on the grounds of their experiences how to make progress in doing business and also how to make possible. the best market position 2. <...> THE MODEL FOR BENCHMARKING USE IN BUSINESS ORGANISATIONS ON THE MARKET IN SERBIA Competetive position of Serbian companies regarding the reputation on te world market is more than severe. <...> Home companies usually did not make propriate marketing efforts in reputation formulation, as an element that influences the market posotion and its competetive ability. <...> One of the possible options for business improvement of a company is a process of implementation of international experiences and knowledge improvement with an aim of improvement of the business quality and achievement of competetive ability, where the concept of benchmarking should play the main role. <...> In theory the model is based on all those actions that determine business excellence in world frames, having in mind the abilities of the home companies. <...> The basic 26 Проблемы машиностроения <...>