THE SELF/OTHER CONCEPTUAL BINARY IN THE PERSIAN LINGUACULTURAL AREA O.V. Mazepova Department of Middle Eastern Studies Institute of Philology Taras Shevchenko Kyiv National University Taras Shevchenko blvd., 14, Kyiv, Ukraine, 01033 In the article the particularities of lingual representation of the SELF / OTHER binary in the Persian lingua-cultural area on the basis of the Persian phraseological fund are researched and interpreted within the terms of cultural codes. <...> The anthropocentric nature of contemporary linguistics caused by increasing attention towards human status and communication problems between man and the world, man and other people, provokes interest from linguists towards the conceptual binary oppositions inherent in consciousness of representatives of many lingua-cultures, and the means of their expression. <...> One of these oppositions is “self / other” which is based on axiological antithesis existed in the perception of primitive man, who regarded something of his/her own as something positive, safe, and well known on the contrary to something of another treated as something negative, unknown, and dangerous [1. <...> One may assume, however, that in each lingua-culture this opposition demonstrates a set of specific conceptual features of both universal and ethnical nature, which could be determined when analyzing appropriate language material. <...> It is convenient to structure received information through interpreting them by cultural codes, as we did it on the material of the Persian language within the scope of this research. <...> The goal of this study is to determine some specific cognitive features of “self / other” binary intrinsic in Persian lingual consciousness and objectified in phraseological thesaurus of the Persian language. <...> It is widely known that phraseology — the most stand-out than any other part of language system — expresses specific features of national ways of thinking, the perception of the world, its categorization and conceptualization. <...> Thus, cultural code is a macrosystem of characteristics of objects of the world that are joined by some common categorical feature. <...> P. 125]. 112 Mazepova O.V. The self/other conceptual binary in the persian lingua-cultural area Researchers today distinguish a great deal of various cultural codes, viz.: botanic, zoomorphic, perceptive, anthropomorphic, somatic, itemed, nutritional, color, dimensional, spatial, time, evaluative, theomorphic (religious), etc. [3. <...> Of them, V. Krasnykh regards as basic codes the following ones: somatic <...>