TELEVISION — THE WINDOW INTO THE WIDE WORLD L.N. Fedotova Department of Theory and History of journalism Peoples’ Friendship University of Russia (PFUF) Mikluho-Maklaya str., 10/2, Moscow, Russia, 117198 This article discusses aspects of the development of information and communication environment in the “global-glocal” paradigm. <...> The main features are a combination of factual and value communication in content as the characteristics of the information channel, television in particular, as well as the audience motive in the consumption information of such channel. <...> Key words: television, the “glocal-global” paradigm, factual content, value cut, audience consumption information. <...> Sociology of mass communication has accumulated to date a lot of empirical information about this problem — in what degree television can be the window into the wide world for the modern man. <...> We must start with the concepts of “globalisation” which involves some complex phenomena: economic (market becomes increasingly international, it literally is crossing national borders, individual industrial organizations began to go to the international market, plus the activities of transnational corporations, international financial conglomerates); political (1) (the emergence of inter-State alliances; social (activities of international non-governmental organizations, education, tourism, touring theatres, etc. (2)). <...> National information channels significantly increases the amount of material from foreign news agencies, advertising messages of international network of advertising agencies, video footage of foreign agencies on television; foreign films on television and in cinema. <...> By the way, the place of content produced in another state in the information space of the country first started talking as a problem back in the 60's 20th century, when smaller countries have begun to feel the impact of communication systems of its larger neighbors (as such, feel Switzerland, Austria, Belgium, Ireland, Canada. <...> In 1970, the Canadian Radio-Television Commission has made a number of proposals aimed at limiting the amount of foreign material on radio and television, which at the time was very significant. <...> One of these proposals was to limit the amount of foreign material to 40%, with a quota of material from one country could be only 30%. <...> After creating a transnational telecommunications systems in Europe there were several TV channels, the reception of which was possible in almost all countries of the 89 Вестник РУДН, серия Литературоведение. <...> Via satellite — which over Europe <...>