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On their bland campuses, the likes of Apple, Google and Facebook dominate
the world, removed from the mess and the prying eyes of the real city. But while
their products are discussed endlessly, their urbanism has rarely been. So what
does it look like? To date, the Silicon Valley campus has served as a backdrop to
many a sun-kissed founder photoshoot, but there is little understanding of the
distinctive urban personality that separates the village of Facebook from the town
of Google, or the truly urban Twitter (which recently decided to move to San
Francisco’s notoriously un-gentrifiable Tenderloin). This investigation of the
private towns of Silicon Valley examines the tech campus as a typology and
attempts to discover what urban design says about companies we think we know.